In 1995, Steel Asia was established to put up the country's first modern steel bar mill. It was a quantum leap in technology and manufacturing capacity, intended to bring the Philippine steel industry to world class levels of quality, service and manufacturing efficiency.
With innovation and continuous improvement as mantra, Steel Asia quickly established and entrenched it self as the Philippines' preferred supplier of rebar. With a majority share of market that continues to grow, its capacity has expanded to 2.0 million metric tons per annum.
National Asset
SteelAsia supplies rebar to around 70% of the Philippines' infrastructure, high-rise, commercial mall, school, factory and power plant construction. The responsibility entails ensuring that it's rebar of the highest quality and are always available. SteelAsia makes determined effort to bring down its cost to help lower the cost of construction and support economic development. SteelAsia innovates to add value to its product, increase delivery speed and reliability, and make the buying of rebar easier for its customers.
As part of its philosophy to give the best value to customers and spur construction development, SteelAsia is correcting the incongruity of the locations of supply and demand. Over 95% of steel bar manufacturing capacity is located in and around Metro Manila. The Visayas and Mindanao customers have to pay for the cost of freight to ship steel bars from Metro Manila, and suffer as well the lengthier lead times and shipping delays.
SteelAsia is correcting this incongruity by relocating manufacturing capacity closer to its markets by establishing high capacity modern steel bar facilities in South Luzon, Visayas and Mindanao. Customers in these regions enjoy timelier deliveries from SteelAsia at the same cost as a Manila-based buyer.
Steel Asia partners with government efforts to enforce safety and product standards and is a vigilant advocate against smuggling and other illegal trade practices. SteelAsia supports the Philippine Iron and Steel Institute as well, to help make the Philippine steel industry a real contributor to economic development.
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